Educational and Professional Program «DATA-MARKETING AND ANALYTICS». 075 Marketing
Branch of knowledge: 07 Administration and management
Speciality: 075 Marketing
Goal of the Educational and Professional Program: to prepare bachelors in marketing with modern economic thinking and relevant competencies necessary for the effective marketing activities of enterprises and organizations using economic and mathematical methods of analysis, forecasting and modeling, computer technology and information technology.
Characteristics of the Educational and Professional Program:
Education in the field of management and administration, which involves obtaining fundamental knowledge of marketing.
The main focus of the educational and professional program is a special education in the field of economics, which involves a fundamental study of marketing as a modern concept of business management, the acquisition of practical skills and abilities to determine the specifics of the activities of market entities in different areas and in different types of markets, the development of marketing strategies, the formation of management decisions in the field of data marketing, digital marketing, social media marketing, content marketing, web design, e-commerce, taking into account the requirements of the economic environment.
The combination of theoretical knowledge, scientific knowledge with practical activities to master modern universal and specialized information systems and software products necessary for the effective management of markets and consumer behavior.
Accreditation: the Educational and Professional Program is not accredited.
For more details, please contact the International Department of Ostroh Academy, dir@oa.edu.ua
The information about the Preparatory courses for International Students https://www.oa.edu.ua/en/international/pidgotovchi_kursy